25 May 2026
Yas Ranks Among Africa's Top 50 Strongest Brands, Named a 'Brand to Watch' by Brand Finance
Yas (owned by AXIAN Telecom), a leading pan-African telecommunications company, has been named a ‘Brand to Watch’ in the Brand Finance Africa 200 2026 report and has debuted in the index with a brand value of USD 277 million, ranking 61st overall and 43rd by brand strength with a Brand Strength Index (BSI) score of 84.8 out of 100.